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CHAPTER 7: CROSS CULTURE COMMUNICATION & NEGOTIATION

• Understand the meaning of communication and the entire communication process eg. Verbal communication styles
• Read communication flows, downwards and upward communication
• Read communication barrier eg language and cultural
• Understand nonverbal communication eg.kinesics, proxemics and chronemics
• Read Managing Cross Cultural Negotiations eg. The types of negotiation and the negotiation process.
• Read also negotiation tactics

CHAPTER 8: STRATEGY FORMULATION & IMPLEMENTATION

• Read what strategic management is and what are the benefits of strategic planning
• Understand the approaches to formulating and implementing strategy eg. Economic,political and quality imperatives
• Read also the global vs regional strategies eg. Global integration , national responsiveness and the 3 global strategies- multi domestic, international and transnational
• Read the 4 basic steps in formulating strategy

CHAPTER 9: ENTRY STRATEGIES & ORGANIZATIONAL STRUCTURES

• Read all the entry strategies and ownership structures eg. Export/import, wholly owned subsidiaries, merger/acquisition, alliances/JV, licensing, and franchising
• Read the organization challenge
• Understand the basic organizational structures eg. global structural arrangement and transnational network structures
• Read and understand the nontraditional organizational arrangement eg. M&A, JV/SA and keiretsus
• Read organizational characteristic of MNCs eg. Formalization, specialization and centralization

CHAPTER 10: MANAGING POLITICAL RISK, GOVERNMENT RELATIONS AND ALLIANCES

• Read and understand what is political risk, the related factors and how to respond to it
• Read macro and micro analysis of political risk, and expropriation risk
• Understand the types of political risks eg. Transfer, operational and ownership- control risks.

To be continued….